Steve at Micro Persuasion says:

Look out retailers, Gawker Media has launched a new blog called The Consumerist that tracks "the delinquencies of retail and service organizations." Every retailer in America should be reading this blog.

I think every consumer should as well so that one can make more fully informed choices. Caveat emptor, and all that. Besides, you can't go wrong with a site which sports a title written in menacing-looking flaming letters, a description like "Shoppers Bite Back," and a "Walmart" link at the top! And if that doesn't convince you it's worth subscribing to, maybe their intro will:

Welcome, internet, to The Consumerist, the latest title from Gawker Media. The Consumerist loves to shop, and is reconciled to utilities, but hates paying for shoddy products, inhumane customer support, and half-assed service.

Each week The Consumerist will guide you through the delinquencies of retail and service organizations. The Consumerist will highlight the persistent, shameless boners of modern consumerism -- and the latest hot deals, discounts, and freebies around.

Join us. You'll tell us when you've been royally screwed by yet another company, and we'll channel your rage. Together we will storm the revolving doors of faceless corporations to call them naughty words for genitals, and they will begin to fear us.

The Consumerist. Capitalism is broken. We'll help you fix it.